Content
Content is almost always part of our media buys; we start by finding the right publisher sites to house it. Then, working with experts in the use of your products, we create content that is designed to build reader trust. With new content added on a pre-designed schedule to your microsites, we continue to engage readers each time they come back to the publisher site and your microsite. As always, the content is wrapped in your messaging. Using this technique, we have shown statistically significant increases in brand association and purchase consideration.