Jonathan Josell, Partner
Jonathan Josell is an award-winning creative director who started his career working on feature films as a department coordinator. Whenever he had a chance, he would write; his first paid gig was selling ideas for a children’s animated show. This led to writing and producing features and television shows for Paramount, Fox HBO and Showtime. Always interested in storytelling, but fascinated with the development of the Internet as a marketing tool, Josell began his transition into brand building via interactive marketing. With successes working at several Internet start-ups, Josell opened his first agency in 2002. His approach, bypassing traditional buying methods in favor of content-based marketing that hyper-targeted client demos, provided him the platform to grow his business with clients such as Toshiba Copiers, Bosch Appliances and Coleman Camping Equipment.
In 2007, recognizing the importance of social marketing and the decline of traditional media buys, Josell began working with various social platforms. With the ability for anyone with an Internet connection to impact a product purchase decision, he began pitching programs that allowed clients to expand the value of positive conversations while redirecting negative ones to limit brand damage. Creating positive brand interaction with consumers is the cornerstone of how Mission Control builds campaigns, something not previously possible with traditional media buys. Going back to his storytelling roots, Josell has built a proprietary program that creates the voice of a client through social conversations with buyers.
Josell oversees all campaigns for Mission Control ensuring that corporate voice is achieved through all the different elements of the campaign.